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What to make of PointsBet’s sell off


Shares in online bookmaker PointsBet Holdings Limited (ASX: PBH) finished Friday nearly 20 per cent lower after its Q1 FY22 results failed to impress some investors.

Since reaching over $17 per share at the start of the year, Pointsbet’s market valuation has more than halved.

For a full breakdown of the results, check out Lachlan Buur-Jensen’s article here: Here’s why the Pointsbet (ASX: PBH) share price plummeted 18% today.

Source: Rask Media PBH 6-month share price chart

Results recap

Turnover for the first quarter was $979.9 million, up 42 per cent on the prior corresponding period (pcp) but slightly down from $986.1 million from Q4 FY21.

Net win (a proxy for revenue) came in at $69.5 million, up 82 per cent on the pcp and 17 per cent on last quarter.

Cash burn from operating activities was $38.1 million, down from outflows of $43 million from last quarter. As of 30 September, Pointsbet had a cash balance of $626.7 million with no debt.

Marketing spend was $46.5 million, which has exceeded the amount of gross profit generated throughout the quarter. However, here’s an interesting quote from CEO Sam Swanell from the earnings transcript:

“It should be noted that a large portion of our US marketing budget for the quarter is focused on audiences outside of our current seven live states. As I stated previously, whether it be for states that are future imminent launches or more national brand awareness, we continue to focus on building a brand and a database to assist in future acquisition efficiency”

So, PointsBet is effectively putting money towards states that aren’t making any money at the moment. This would partly describe why it’s not seeing a large uptick in sales in line with the increased marketing spend.

Market share decreases

Perhaps what also contributed to the sell-off were the numbers around PointsBet’s market share in the US. The first image below shows PointsBet’s market share in the previous quarter (Q4 FY21). The second image shows the most recent quarter (Q1 FY22). As you can see, PointsBet’s market share has decreased in every US state in which it’s currently live.

Q4 FY21 market share

PBH Market share – Q4 FY21

Q1 FY22 market share

PBH market share Q1 FY22

New Jersey had a particularly high net win margin across the quarter; in other words, wagerers placed more losing bets. As such, it seems reasonable that turnover would compress like it has. Management also noted that promotional activity around the NFL contributed to the fall in market share. It seems normal that many bettors would only place bets when promotions are running.

My take

$38.1 million in quarterly cash burn is clearly not ideal, but perhaps a 20 per cent drop in the share price is excessive. Shares are now trading around their issue price from the capital raising last year.

If you take the view that PointsBet will one day have a much larger share of the US market, today’s quarterly doesn’t seem too bad.

Information warning: The information in this article was published by The Rask Group Pty Ltd (ABN: 36 622 810 995) is limited to factual information or (at most) general financial advice only. That means, the information and advice does not take into account your objectives, financial situation or needs. It is not specific to you, your needs, goals or objectives. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. Please read our Terms and Conditions and Financial Services Guide before using this website. The Rask Group Pty Ltd is a Corporate Authorised Representative (#1280930) of AFSL #383169.

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